Thanks for visiting to Factor 13
We’ve created a unique ‘audiographic’ from the panel discussion during the roundtable discussion. Everything was created LIVE on the fly and now you can enjoy Factor13 from the comfort of your home and relive the story as it unfolded. In the past, before the industrial revolution, people bought their bread at the bakery, their meat at the butcher and their vegetables at the market. This was all local and personal. People were treated as people.
Then the industrial revolution came, products were produced massively and advertisement could target the whole world. . People were treated as mass.
There was a turning point with the invention of the personal computer and smart phone. Businesses operated in the cloud and people wanted to go back to local and personal. Businesses collected data from sites like Google and Facebook and could target their advertisements like darts. People were treated as data.
With the coming of technologies such as 3D printing and the upcoming wish to be authentic, people will start to design, market and produce their own products and businesses could become a platform to exchange products from. People will be treated as partners.
Please take a look at the visual summary of Factor 13 and listen back to a selection of interesting quotes.
How does it work? Just click the button like below to play the sound fragment so turn on your sound. Press the arrow on the right to get started.
